Advantages of Article Marketing
In the time before the Internet, marketing using articles was an effective method for promoting products and services. The need for well written articles and newsletters has exploded with the new online options that include newsletters, ezines, and web sites. Due to this marketing with articles has grown in popularity.
The practice of providing good-written contents to epublishers and websites for the exchange of a blurb about the authors contact information and business is said to be as article marketing. The business owners website is normally included as a link by these \”bios\”.
Offering your own content for publishing is essentially the same as obtaining free advertising spots on web sites across the globe. Being able to target the correct market, and keep costs to an absolute minimum creates an excellent and efficient method of business communication.
Article marketing specifically focuses on a willing audience, rather than other methods, such as using e-mail campaigns for lead generation. This results in a much higher response rate. Readers have volunteered to receive the information, so they are naturally more open to its contents, and more likely to seek out the author\’s website to read more
When a publisher decides to use an article they commonly have a market of possible purchasers. When readers take interest in an article they may also be interested in purchasing the services and products that relate to that article. The cost to acquire a list of these targeted leads would be unspeakable. Creating an article only requires putting in the time necessary to create it.
Business owners can up their conversion rates even more by providing a link to specific bits of information in the author\’s bio. Instead of linking to the home page, authors can include a link to an external article hosted on their own site that provides more detail on the topic at hand. Visitors are more likely to search for specific information in addition to what is provided on the initial page.
Increasing conversion rates is possible by providing an e-mail address that people can use to subscribe to the author\’s web site and/or newsletter. Making this option as simple as possible will increase the chances of the person subscribing. An auto-responder can be set up that provides the reader with links to specific items on the author\’s web site.
By giving publishers in related fields access to certain content, a business can expect an increase in website traffic at minimal cost, qualified lead production, and a significant improvement in brand awareness and sales.
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
